.IConcept development for a website redesign for Berlin based B2B TheBakery. TheBakery specializes in helping smaller businesses set up (virtual) shop, and offer support at any point of the supply line.
The logo can be read as a hexagon, referencing a beehive — collaboration is key — or as a cube, referencing e-commerce via a shipping box.
For each service segment the logo is split into four arrows: providing; ordering; delivery; returning. This way, a fairly abstract service is translated into manageable blocks.